This is just to confirm you signed up a patient. Yay for you!! You made a patient’s day better, you may help them become a more loyal patient and you might have just saved someone’s eye sight! Here’s why we do this:
When we communicate with our patients through this medium, I take pains to make sure that we’re sending them valuable, useful information that is hopefully interesting and entertaining as well. When they read it, they learn more about how to look after their eyes. They learn WHY they need to come in on a regular basis to have their checkups. They hopefully feel a little bit loved too. That’s kind of the goal.
An additional bonus is, if they read these letters, we can make them feel part of our community of care. We may get them to stay a patient and a customer longer.